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Dollar General reshuffles tech leadership to improve store systems

Dollar General's leadership shake-up could change the handhelds, scheduling tools and inventory systems store associates use in 20,800-plus locations.

Marcus Chen··2 min read
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Dollar General reshuffles tech leadership to improve store systems
Source: metisstrategy.com

Dollar General said in its 2025 corporate social responsibility report that it had more than 20,800 stores across 48 states and five cities in Mexico, and it said net income rose to $1.5 billion, up 34.4% from $1.1 billion in fiscal 2024. At that scale, changes in who runs technology and operations can reach every register, handheld and schedule screen in the field.

The company has been signaling that shift for years. In March 2022, chief information officer Carman Wenkoff said Dollar General had restructured IT’s vision to provide a better customer experience and support its digital strategy and app-based technologies. Reuters reported in 2017 that Dollar General named Wenkoff executive vice president and chief information officer, and Dollar General later highlighted Julie Elmore, then vice president and chief technology officer, in a LinkedIn post recognizing digital and technology advancements at DG.

The tech changes have come alongside a broader leadership reset. Dollar General promoted John Garratt to president and chief financial officer effective Sept. 1, 2022, then announced a CEO transition plan that had Todd Vasos retiring effective Nov. 1, 2022 and Jeffery Owen taking over as CEO. The company added David Rowland, former executive chairman of Accenture plc, to its board effective Aug. 5, 2023, promoted Rod West to executive vice president of global supply chain effective Sept. 1, 2023, and later said Steve Sunderland intended to leave as executive vice president of store operations effective Jan. 19, 2024. Steve Deckard took an expanded role after that, and Tracey Herrmann was later promoted to executive vice president of store operations.

For store workers, the real question is not the title on the org chart but whether those changes improve the tools they touch every day. Dollar General’s careers page says retail roles can involve stocking shelves, working the register and helping customers, while its app promotes DG Cash Back as a digital feature. The company also moved into more automation in its operations, partnering with Shelf Engine in February 2024 to use AI to optimize produce ordering and improve in-stock levels for fresh foods.

By March 2025, Dollar General was pushing friendlier in-store experiences and expanded same-day delivery, a sign that technology and store execution are tightly linked. If the new mix of leaders brings cleaner scheduling, faster reporting and better inventory accuracy, store teams could feel the difference quickly. If it does not, associates will still be juggling another system layered onto an already busy shift.

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