monday.com launches AI agents for WhatsApp, Telegram and workplace automation

monday.com is trying to turn AI from a side panel into something that can actually carry work. Its new Globster_ai setup lets teams deploy agents with one click on monday.com-managed cloud, connect them to WhatsApp and Telegram, and let them keep context across ongoing conversations while they run continuously.

That matters most for the work that clogs up operations teams now. The company said agents can organize projects, update workflows, trigger automations, generate reports and coordinate work across teams. In practice, that points to the repetitive layer of coordinator, support, sales operations and project-management jobs, the part of the workday spent answering routine requests, moving tasks, logging updates and chasing people for status. It is not a full replacement for judgment-heavy roles, but it is a direct attack on the admin burden that sits around them.

The bigger shift is that monday.com is giving agents real platform access instead of keeping them in a chatbot box. The company said the new infrastructure gives agents a dedicated onboarding path, free sign-up and API access across all plans, plus immediate GraphQL access to boards, items, automations, dashboards and docs. That makes deployment easier, but it also raises the stakes for oversight. Managers will need tighter permission boundaries, clearer approval rules and better monitoring of what an agent can see, change and trigger, especially when the software is designed to keep acting without waiting for a human to re-prompt it.

monday.com has been building toward this for months. On March 11, it said the new agent infrastructure built on monday sidekick and the monday agent builder, which was still in beta at the time. On March 23, monday agent labs launched Agentalent.ai, a managed marketplace where enterprises can discover, evaluate and hire AI agents for defined business roles. monday.com said that service was built with AWS and Anthropic and had early interest from Wix and Mesh Payments.

The strategic bet is obvious. With more than 250,000 customers worldwide, monday.com is trying to own the layer where agents do work, not just suggest it. It is also opening the door to major agent ecosystems, including OpenClaw, Claude, ChatGPT, Copilot, Gemini, Perplexity, Cursor and Grok, which makes the platform look less like a single-model product and more like an operating layer for whichever agent teams trust.

NVIDIA’s NemoClaw stack, announced March 16, fits that direction. NVIDIA said it installs Nemotron models and OpenShell in a single command and adds privacy and security controls for always-on assistants. For monday.com, the value is less about AI branding and more about making agents persistent, connected and useful inside the workflows people already run every day.