Reynolds and Jackman Promote Monday.com in Bonds Flying Roos SailGP Ad

Ryan Reynolds and Hugh Jackman released a new promotional video on April 9 through Reynolds' Maximum Effort production company, casting monday.com as the planning and coordination engine behind the Bonds Flying Roos ahead of the ENEL Rio Sail Grand Prix on April 12 and 13. The Rio event marks SailGP's first-ever South American race, giving the campaign an outsized moment to land in front of a new audience.

The spot leans hard into the pair's established banter. Reynolds, citing the Nautical Almanac of 1902, warns Jackman about the bad omen of red-haired sailors aboard a vessel. The creative was produced by Maximum Effort, the same shop behind Reynolds' most recognized marketing work, and frames monday.com alongside fellow new sponsor Blueberry in multi-year partnership deals with the team.

Those deals were announced with a direct endorsement from the co-owners: "We feel a tremendous responsibility to keep the Bonds Flying Roos on top of the SailGP leaderboard. With monday.com's elite planning, Blueberry's surgical trading precision and Bonds comfy and somewhat waterproof undies, we have everything we need." Skipper and CEO Tom Slingsby added simply that "Bonds, Hugh and Ryan bring a great energy to the team."

The Bonds Flying Roos enter Rio sitting second in the 2026 standings and chasing a record fourth SailGP title. Slingsby pilots the F50 catamaran for a team whose celebrity ownership has become as recognizable as its racing results since Jackman and Reynolds came aboard. The partnership with monday.com arrives at the start of SailGP's sixth season, as the league expands into new markets with a format built for broadcast and short-form content.

For monday.com's sales and GTM teams, the association gives enterprise conversations a concrete reference point: a platform trusted by a high-velocity, high-stakes operations team. Sports ops, with its real-time logistics, event coordination, and tight deadlines, maps closely to the kind of large-scale orchestration that enterprise buyers in media, live events, and marketing need to visualize before signing. The Jackman-Reynolds celebrity layer reduces friction at the top of the funnel, the point where brand familiarity can determine whether a cold outreach converts into a discovery call.

Product and engineering teams have a sharper signal here. If monday.com is publicly positioned as the operational backbone for a SailGP team racing on April 12-13 in front of a first-ever South American SailGP crowd, the platform's reliability in live, high-pressure environments becomes a product story, not just a marketing one. SLA performance, real-time board telemetry, and event-ops templates all become higher-priority work when the brand has publicly staked ground in that territory. The campaign gives internal teams something tangible to build toward.