Target celebrates 50 years of team member discount perks

For Target team members trying to make a grocery run, restock basics, or outfit a household on a budget, the discount is one of the company’s clearest pay-and-benefits tools. Team members, their spouse or domestic partner, and eligible dependents get 10% off at Target stores and on Target.com. On top of that, Target offers 20% off adult owned-brand apparel and accessories and 20% off wellness products, savings that can matter most in the categories people buy again and again.

The company said the discount celebrated its 50th anniversary in 2025, which gives it a rare kind of staying power inside Target’s compensation package. This is not a perk that sits on the shelf. It works every time someone checks out, whether that means school clothes, toiletries, household goods, or a weekly cart of essentials. Target says wellness savings have applied since 2015 and have added up to more than $98 million in savings on wellness products alone, a hard number that shows how quickly repeat-use benefits can compound for workers and their families.

The discount also stacks with other savings. Target says team members get an additional 5% off with a Target Circle Card, which turns the benefit into a bigger everyday price break for people who shop the retailer often. The company also says all U.S. team members and their families have free, confidential access 24/7 to mental health experts through Spring Health, a reminder that the benefits package is meant to reach beyond the register and into daily life. For managers, that makes the discount easier to explain than many workplace perks: work here, shop here, and reduce the bill in ways that are visible immediately.

Seasonal workers get the same core value from day one. Target’s seasonal staffing materials say team members, including seasonal hires, receive benefits from the start, including the 10% discount and 20% off wellness items, alongside starting wages of $15 to $24 an hour depending on role and location. That matters in a business built on constant staffing needs, especially when the company says roughly three-quarters of Americans live within 10 miles of a Target store.

The bigger picture is simple. Target is planning more than $2 billion in incremental investments across the business, but the discount remains one of the most tangible ways the company connects pay, retention, and daily life. It is not just a company slogan about savings; it is a built-in financial cushion that has lasted for decades because workers can use it the same day they earn it.