Target Circle Deal Days brings up to 45% off amid Amazon Prime Day pressure

Target’s Circle Deal Days ran June 23 through June 26 with early access starting June 22 for Target Circle 360 members, and the sale offered up to 45% off thousands of items across apparel, beauty, home, toys and essentials. The timing put store leaders on alert as Amazon Prime Day pressure built, with the same offers available in stores, on target.com and in the app.

For team members on the front end and in guest services, the promotion brought questions about which deals auto-applied, which required a membership and which were tied to the paid Circle 360 tier. National brands such as Igloo, JanSport and Keurig appeared alongside owned labels including A New Day, Pillowfort and Threshold.

The paid Target Circle 360 program sits at the center of that model. The membership costs $99 a year, or $49 for Circle Card holders, and includes unlimited same-day delivery on orders over $35, early access to deals and no price markups on same-day delivery orders across Shipt’s network of more than 100 grocers and specialty retailers. Same-day delivery powered by Circle 360 grew more than 30% in full-year 2025, and membership revenue more than doubled.

The company’s 2025 Circle Week ran July 6 through July 12, with paid members getting early access on July 5, so this year’s June promotion moved ahead of the traditional midsummer schedule and landed closer to the peak of summer retail competition. Walmart also scheduled a competing summer promotion in the same period.

In 2026, the company planned an incremental $1 billion operating investment to improve stores, payroll and training, and it expects to open more than 30 new stores, including its 2,000th location in Fuquay-Varina, North Carolina. First-quarter 2026 comparable traffic rose 4.4% year over year and net sales increased 6.7%.