Target recalls baby wipes nationwide after contamination complaints

Target store teams may be the first to hear about the recall before many shoppers do, because the affected product carries the Up & Up label guests know from baby aisles and online orders. Target said it is voluntarily pulling multiple sizes of Up & Up Fragrance Free Baby Wipes and Up & Up Fresh Cucumber Scented Baby Wipes nationwide after customer complaints about discoloration and FDA testing that found Burkholderia cepacia complex and Burkholderia gladioli in product samples.

The recall covers a wide spread of inventory. The fragrance-free version includes 20-, 72-, 216-, 800- and 1200-count packages manufactured from November 7, 2025, through May 5, 2026, with expiration dates ranging from May 10, 2028, through November 5, 2028. The fresh cucumber scented wipes include 72-, 216- and 800-count packages manufactured from December 29, 2025, through December 30, 2025, with expiration dates from June 29, 2028, through June 30, 2028. Target said the products were sold through Target stores and online, and the recall notice lists specific UPCs for the affected items.

For guest-facing team members, the immediate question is not just whether a package is affected, but what to say when a shopper asks if the wipes are safe. Target and the manufacturer, Sapro Temizlik Urunleri, said they have received multiple consumer complaints and adverse event reports alleging discoloration and symptoms including skin irritation, eye irritation and infections. Those reports remain under investigation. The Centers for Disease Control and Prevention says Burkholderia cepacia complex is a group of bacteria that can cause infections in healthcare settings and may be antibiotic resistant. The CDC also says the germ poses little medical risk to healthy people, but people with weakened immune systems or chronic lung disease, especially cystic fibrosis, may be more susceptible.

Target said consumers should stop using the recalled wipes and return them to any Target store for a full refund. That means service desks, baby department teams and fulfillment workers should expect returns tied to online orders, curbside pickups and in-store purchases, along with questions from guests who want to know whether unopened packs are included. In practical terms, the response has to be quick and consistent: pull affected stock from the floor, check backroom inventory, make sure digital availability reflects the recall and route any guest complaints through the normal safety and quality channels.

The company’s recall page says it keeps a comprehensive list of recalled products, and the FDA maintains recall, market withdrawal and safety alert notices for FDA-regulated products. Target also provided Guest Relations at 1-800-440-0680, available daily from 7 a.m. to 10 p.m. CT. For employees on the floor, the message is simple: the recall is small in size, but the trust issue is not.