Analysis

Labubu collector catalog helps fans identify dolls, series, and release dates

This catalog is the fastest way to tell a real Labubu run from a mislabeled listing, and it covers the latest 2026 additions that collectors keep mixing up.

Sam Ortega6 min read
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Labubu collector catalog helps fans identify dolls, series, and release dates
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A Labubu catalog is only useful if it saves you money. This one does exactly that. Instead of asking you to memorize every blind box and pendant drop, it turns THE MONSTERS universe into a lookup sheet with pictures, names, series labels, and release dates, which is exactly what you need when a seller’s title is vague and the photos are worse. The page was updated on April 15, 2026, and that timing matters because Labubu has reached the point where a clean catalog is not just nice to have, it is the difference between buying the right figure and overpaying for the wrong one.

Why this reference matters now Labubu is no longer a single character floating through social feeds. POP MART says Kasing Lung created Labubu in 2015, and the company identifies it as the best-known character in THE MONSTERS universe. Once a character gets that big, the problem stops being discovery and starts being organization: what series is this from, is it the keychain version or the vinyl plush pendant, and does the release timing match the listing? A working catalog gives collectors a shared language for all of that, which is especially useful when the hobby has become broad enough to include newcomers, longtime chasers, and resale flippers all at once.

What the 2026 update adds to the picture The biggest value in the April 2026 update is that it sits on top of a very dense 2025 and early 2026 release cycle. Official product pages already show THE MONSTERS Big into Energy Series-Vinyl Plush Pendant Blind Box with an April 25, 2025 release date, THE MONSTERS Pin for Love Series-Vinyl Plush Pendant Blind Box with an August 28, 2025 release date, WHY SO SERIOUS Series-Vinyl Plush Pendant Blind Box with an October 9, 2025 release date, and the January 2026 MEGA LABUBU 1000% Tenth Anniversary and MEGA LABUBU 400% Tenth Anniversary releases. When a catalog tracks all of that in one place, it becomes far more than a fan gallery. It becomes the quickest way to see which wave a figure belongs to and whether a seller’s description makes sense.

The figures and lines most likely to get mixed up The easy mistakes are usually the ones with similar packaging language. Blind-box pendants, anniversary MEGA figures, and character-adjacent names like Mokoko and Zimomo all live in the same broader Monsters ecosystem, but they do not occupy the same shelf in a collector’s head. That is where this catalog earns its keep: it helps separate individual releases from recurring formats, and it helps you remember that a Labubu keychain is not the same thing as a MEGA LABUBU 1000% figure, even if a marketplace title tries to blur the difference.

The other common trap is assuming every Labubu item belongs to the same run. That is how collectors end up paying inflated prices for a piece they already could have identified as a later release, or worse, a listing that never matched an official product name in the first place. If the name, series label, and release date do not line up, treat that as a warning sign before you hit buy.

How to use the catalog like a real collector Start with the exact product name, not the seller’s shorthand. A listing that says “Labubu blind box” tells you almost nothing until you match it against a release like Big into Energy, Pin for Love, or WHY SO SERIOUS. Once you know the series, check the format, then compare the release date to the seller’s claims. That simple habit catches a surprising number of sloppy listings and helps you spot items that may be incomplete, mislabeled, or stitched together from different waves.

A good catalog also helps you verify completeness. If you are building a full set, you need to know the official series structure, not just the character art. That matters for display decisions too, because a complete run looks very different from a pile of random Labubu pieces that happen to share a mascot.

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Photo by Pavel Kuznetsov
  • Match the product name first, then the series.
  • Check whether it is a blind box, pendant, or MEGA figure.
  • Compare the release date to the seller’s story.
  • Keep a record of what you already own so you do not rebuy the same variant under a different label.
  • Treat vague marketplace titles as a signal to verify harder, not as a shortcut.

Authentication is part of the hobby now POP MART says products bought through official sales channels are guaranteed authentic and verifiable, and that is the line collectors should keep in mind whenever a listing looks too cheap or too messy. The company has also said it completed customs registration in 27 countries and regions to help fight counterfeits, which tells you how serious the fake-market problem has become. Reporting in 2025 said customs agencies seized nearly 8 million fake toys tied to the Labubu boom, and that kind of volume explains why a clean reference page matters so much. If you are shopping secondhand, a catalog is not just for organization, it is a filter against bad inventory.

The market is global, and so is the confusion POP MART says it operates 350-plus offline stores and 2,000-plus Roboshops across more than 23 countries and regions, so Labubu is no longer a niche corner of the toy world. That global footprint makes the collector scene richer, but it also makes naming errors spread faster. A figure can be listed one way in one market, then relisted with a shortened or translated title elsewhere, and that is exactly how buyers end up comparing the wrong item sets.

The business numbers show how fast this has all scaled. Reuters reported that Pop Mart’s first-half 2025 revenue rose 204% year on year to 13.88 billion yuan, while net income jumped 397% to 4.57 billion yuan. CEO Wang Ning said the company was on track to hit 20 billion yuan in 2025 and that 30 billion yuan would also be “quite easy.” By April 2026, reporting on Pop Mart’s 2025 annual results put revenue at 37.12 billion yuan, up 184.7% year on year. When a character line drives that kind of growth, reference tools stop being optional.

What the resale market tells you The collecting rush has not been a straight line upward. Bloomberg reported in September 2025 that mini-Labubu resale prices had fallen 24% from a pre-launch peak, which is a useful reminder that hype cycles can cool even when demand stays healthy. For buyers, that means the safest move is still to verify the exact series and release window before paying a premium. A catalog that keeps Labubu, Mokoko, Zimomo, and the major Monsters drops in one browsable place gives you the edge: you can tell what is current, what is older, and what is simply being presented as rarer than it really is.

That is the real value of the April 2026 update. It gives Labubu collectors a practical map of a crowded universe, and in a market full of blind boxes, anniversary runs, and counterfeit noise, that map is worth more than the packaging art.

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