Beyond Yoga Celebrates Spring Equinox With Seek Beyond: Open Air Event

Beyond Yoga pulled off something genuinely unusual for an apparel brand last weekend: it hiked its community to a summit, built a music venue there, and closed the afternoon with a DJ set from GRAMMY-nominated duo SOFI TUKKER. The March 21 event at Franklin Canyon Park in Los Angeles, titled Seek Beyond: Open Air, also served as the debut stage for Beyond Yoga's Spring 2026 Seek Beyond Collection.

The program was structured as a journey rather than a standing event. The afternoon began with a guided hike to the summit, where attendees were welcomed into a custom-built music venue in nature, a setup that framed the collection launch not as a retail moment but as an earned arrival. Once at the top, guests found exclusive Seek Beyond merchandise, including new cotton tees, a Luxefleece hoodie and crew neck, and french terry styles, alongside curated refreshments, before SOFI TUKKER's DJ set brought the celebration to a close with what the brand described as "an uplifting, high-energy soundtrack inspired by the Spring Equinox."

The event was positioned as the next iteration of Seek Beyond, Beyond Yoga's always-on platform built around community-first experiences rather than seasonal campaigns. The platform champions growth, joy, and progress over perfection, a philosophy that maps closely to the language circulating in yoga and active-wellness communities, where the conversation has long been shifting away from performance metrics and toward sustainable, joyful movement.

For Beyond Yoga specifically, Seek Beyond: Open Air represents a deliberate push to expand its identity. The brand is actively evolving its positioning from performance apparel into a broader active-lifestyle brand, using experiences like this one to foster loyalty and reach new audiences outside its existing customer base. Franklin Canyon Park, with its trails and summit views, was a fitting canvas: the setting did the brand storytelling that a campaign shoot rarely can.