lululemon Opens Tokyo Pop-Up Blending Retail, Yoga, and Wellness Programming

lululemon will open a limited-time pop-up store at 6-32-1 Jingumae, Shibuya-ku on April 20, teaming with IGNITE YOGA to operate a two-floor space that places apparel retail on the ground level and a fully programmed movement studio on the second.

The second floor runs under the name "IGNITE Performance Lab with lululemon" and will offer five distinct formats: Pilates, FIT (strength and conditioning), mobility, meditation and breathwork, and recovery sessions. The store stays open Monday through Saturday from 11:00 to 20:00 and Sundays from 11:00 to 19:30, running through August 11.

The partnership isn't a strategic pairing of strangers. IGNITE YOGA was founded by Juri Ko Edwards, who was involved in launching lululemon Japan in 2015 and was later named Asia's first lululemon Country Ambassador in 2019. That background gives the pop-up a continuity most branded studio activations lack: the instructor community, the aesthetic, and the programming philosophy were already aligned before this collaboration was announced.

One exclusive worth noting for practitioners: the pop-up will serve as the preview venue for IGNITE PILATES, a new IGNITE YOGA program set to formally launch in 2026. Anyone wanting early access before its official debut will need to come to Jingumae.

Running events also appear on the schedule. BRICK by TOKYO, lululemon's local run crew, will host events alongside the studio programming, making the second floor cover yoga, Pilates, strength work, and run culture under one roof for nearly four months.

An opening incentive is in play: spend ¥30,000 or more and receive a limited complimentary meditation incense set.

The Harajuku pop-up is designed as a runway for something bigger. lululemon has confirmed that a permanent flagship will open in the same Jingumae area later this summer. The pop-up runs from April 20 through August 11, functioning as both a retail presence and a community entry point before the flagship arrives.