Glassman steps back from Broken Science Initiative and MetFix

Greg Glassman’s exit from Broken Science Initiative and MetFix is more than a personnel move. It marks another step back from the public center of the CrossFit ecosystem for a founder whose name once sat at the heart of the brand, its affiliates and the wider fitness culture that grew around it.

Affiliates were told Glassman will no longer be involved with either project, leaving Emily Kaplan, the co-founder and CEO of Broken Science Initiative, to continue leading the organization. For gym owners and trainers tied into the MetFix network, the message is less about a dramatic reset than a formal handoff: the projects are still moving, but the founder who helped define their identity is no longer the public face.

That matters in the CrossFit world because Glassman’s influence was never limited to one company. CrossFit said he sold the company in 2020 to Berkshire Partners and Eric Roza, ending an era that had helped build a global affiliate machine. Berkshire said at the time that CrossFit had more than 14,000 affiliated gyms in 158 countries, while CrossFit later described the brand’s peak as more than 15,000 affiliates worldwide. The scale of that history is why any step away from Glassman still resonates with affiliate owners who watched his name become synonymous with the movement.

Broken Science Initiative has tried to extend that legacy into a different lane. The group describes MetFix as an invite-only affiliate program for gym owners and personal trainers, and says those affiliates are meant to be local authorities on health outcomes. In practice, that makes the project part education platform, part network builder, and part philosophical offshoot of the founder-era CrossFit world.

The schedule shows the operation remains active. A MetFix Foundations seminar is listed for June 13-14 at MetFix Pace in Sacramento, California. The 2026 BSI Unbreakable Health Retreat is set for May 30-31, and the lineup still includes Glassman, Kaplan, Mark Sisson, Dr. Drew Pinsky, Dave Feldman and Dr. Jaime Seeman. Even as Glassman’s formal role shrinks, the event calendar suggests the brand continues to lean on his name while Kaplan carries more of the organizational weight.

That split tells the bigger story for the CrossFit orbit. The company Glassman built has already moved on to new ownership and a broader affiliate base, and now the educational projects attached to his legacy are doing the same. The founder remains part of the picture, but less as the central authority and more as one figure in a network now being carried forward by others.