Lactalis launches Siggi’s skyr in UK, targets clean protein shoppers

Lactalis has moved Siggi’s skyr into the UK market with a straightforward pitch: protein, simplicity and less sugar, all wrapped in a yogurt format that already fits the wellness aisle. The French dairy group is using Morrisons to launch the brand’s first UK range, a sign that this is more than a test run and more than a niche health-food play.

The line-up is compact but deliberate. Four SKUs are being manufactured in France, with two 450g natural pots, one 0% fat and one 5% fat, plus two 140g two-packs. Morrisons is listing the 450g pots at £3.25 and the multipacks at £2.50, putting Siggi’s squarely in mainstream retail rather than a specialist health channel. The two fruit multipacks are Strawberry and Mango & Passionfruit, and Morrisons’ product pages position the range around simple ingredients, no artificial ingredients and no added sugar.

The protein numbers are doing as much work as the brand name. Retail listings put the 0% fat pot at 14g of protein per 150g portion, while the 5% fat version delivers 13g per 150g portion. Siggi’s also says its skyr is made with three times more milk than regular yogurt, a detail that reinforces the thick, spoonable texture that has helped skyr stand apart from standard yogurt. In a crowded aisle, that matters. Shoppers are not only buying grams of protein; they are buying the idea that the protein comes in a cleaner, less processed package.

That positioning fits the brand’s origin story. Siggi’s began in 2005, when Siggi Hilmarsson started making skyr in New York after missing the Icelandic staple from home. Lactalis acquired the brand in 2018, and the label has kept its core identity intact: less sugar, simple ingredients and no artificial sweeteners, flavors, preservatives or colorings. The UK launch extends that formula into a market where yogurt already carries strong health credentials, but where shoppers are increasingly wary of overcomplicated labels.

The timing is also telling. AHDB said in February 2025 that 21% of consumers were concerned about protein content when choosing food, while Mintel has forecast double-digit value growth for the UK yogurt and yogurt drinks market in 2025. That is the opening Lactalis is chasing. Protein is no longer just a gym claim. In dairy, it is increasingly a clean-label, everyday wellness signal, and Siggi’s is being positioned to catch that shift before the aisle gets any more crowded.